Celebrating Business™

29. January 2009

Celebrating Business™ is an interactive business event, full of inspiration, laughter, music & dance. Its focus is to inspire people to become entrepreneurs of their own life. Otmar Kastner & friends…

and a good opportunity to see FUNKENSPRUNG in action.

Vienna Hilton, Landstrasser Hauptstrasse 2, 1030 Vienna

Thursday, January 29, 2009

Boarding: 07.00 pm

by Florian M. Stieger

Outliers – understanding success

26. January 2009

What strikes you when you look at the following table of the players of the Czech soccer team, which made the finals of  the Under-21-World-championship 2007 in Canada?


Czech Soccer Team Finals Under 21 World Championship 2007

 The answer: 15 out of 21 players were born in the first 3 months of the year. Why do some people succeed, living remarkably productive and impactful lives, while so many more never reach their potential? Challenging our cherished belief of the “self-made man,” the author makes the democratic assertion that superstars don’t arise out of nowhere, propelled by genius and talent: “they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot.”

“OUTLIERS. The Story of Success”. A gorgeous new book from Malcolm Gladwell, the author of “The Tipping Point” and “Blink”.

Posted by Helmut F. Karner

Feedback 3.0 – Think we’ve reached full transparency?

20. January 2009

One of the trends-within-a-trend that is starting to make waves:  Feedback 3.0 :

  • FEEDBACK 1.0 (one of those early web phenomena) saw outraged individuals posting scathing reviews, feedback and complaints, often to the delight of other netizens. Brands remained unaware or chose not to listen, dismissing these outbursts the way they’d dismissed any kind of customer dissatisfaction for decades.
  • FEEDBACK 2.0 (which we’re in right now) is about these rants—and some raves—having gone ‘mass’(no, make that MASS!). The long-predicted conversation is finally taking place, albeit amongst consumers and not, as intended, between corporations and consumers. Companies have started to take note, but to a large degree still choose to listen, not talk back, trying to ‘learn’ from the for-all-to-see review revolution. Which is surprising, to say the least, since a quick and honest reply or solution can defuse even the most damaging complaint.
  • FEEDBACK 3.0 (which is building as we speak) will be all about companies joining the conversation, if only to get their side of the story in front of the mass audience that now scans reviews. Expect smart companies to be increasingly able (and to increasingly demand) to post their apologies and solutions, preferably directly alongside reviews from unhappy customers. Expect the same for candid rebuttals by companies who feel (and can prove) that a particular review is unfair or inaccurate, and want to share their side of the story.

See Examples of Feedback 3.0 in action and other half a dozen major consumer trends in 2009 in the latest trendwatching.com’s 2009 trend report.

Eine Geschichte über Kundenservice…Und Zufriedenheit!

14. January 2009

Vor kurzem habe ich im Auftrag eines unserer Kunden mehrere Lieferanten parallel mit einer Kundenanfrage konfroniert.

Medium: eMail mit

  • 18 tiefgehenden Fragen zum Produktangebot

  • Anfrage für ein genau spezifiziertes Angebot

Response rate:

  • Lieferant 1 (UK): 20min! – Fragen sehr ausführlich beantwortet, unaufdringlicher Vorschlag auf ein persönliches Treffen
  • Lieferant 2 (UK): 1h 05min – Fragen ausführlich beantwortet
  • Lieferant 3 (AT): 37h 50min – nachgefragt – 48h später noch kein Angebot
  • Lieferant 4 (AT): 22h 20min – “Danke für die Anfrage” – weitere 28h und 17min später dann das Angebot

Nicht repräsentativ? Stimmt! Aber trotzdem beeindruckend…

Sie wollen Ihren Kunden auch innerhalb von 20min professionell antworten können? Kontaktieren Sie uns!

Kundenzufriedenheit kann so einfach sein…

By Bernhard Hoetzl

seeking opportunities

9. January 2009

Michael Raynor, co-author of The Innovator’s Dilemma, author of The Strategy Paradox, and currently a Distinguished Fellow at Deloitte Research says:

Your customers are going bankrupt. Your suppliers are cutting off credit. You’re struggling to avoid layoffs. It’s the perfect time to innovate and grow!

podcast at businessweek

by Florian M. Stieger