As one of the first Telecom companies, Vodafone is trying to open up and take a big leap towards Enterprise 2.0 design. They streamed their last press conference, announcing their new “Generation Upload” marketing campaign, into the net, allowing users to leave more than 2100 live comments.
Lot’s of cheering, but also very critical voices. Thumbs up for Vodafone to take this brave step and start learning.
I just met another large company today who told me that they decided against a social networking feature on their new web portal because they were fearing negative customer response and bad public reputation. Dealing with this topic requires a lot of thinking and careful planning – but you need to realize, that you are heavily loosing speed compared to new radicals who grew up online and see crowd sourcing and communities as an opportunity, not a threat. Start learning now!