Unbundling the 20th Century Mindset

Having spent the past three years of my life in the Enterprise 2.0 / Collaborative software market, I remain struck by the industry’s continued lack of ability to define a compelling reason for enterprises to adopt new software applications, such as blogs, wikis, microblogs, etc. In the early days of the Enterprise 2.0 movement, much of this software was dismissed as the next wave of Knowledge Management, which was largely viewed as a zero ROI investment (or at least in the eyes of the venture capital community, it did not produce any break out, high return investments). Today, it is largely viewed as a necessary evil because the likes of Facebook and Twitter are impossible for the enterprise to ignore.

Aus Wikinomics

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