Women and work: We did it!

31. December 2009

30-12-2009, The Economist

The rich world’s quiet revolution: women are gradually taking over the workplace

AT A time when the world is short of causes for celebration, here is a candidate: within the next few months women will cross the 50% threshold and become the majority of the American workforce. Women already make up the majority of university graduates in the OECD countries and the majority of professional workers in several rich countries, including the United States. Women run many of the world’s great companies, from PepsiCo in America to Areva in France.

Women’s economic empowerment is arguably the biggest social change of our times. Just a generation ago, women were largely confined to repetitive, menial jobs. They were routinely subjected to casual sexism and were expected to abandon their careers when they married and had children. Today they are running some of the organisations that once treated them as second-class citizens. Millions of women have been given more control over their own lives. And millions of brains have been put to more productive use. Societies that try to resist this trend—most notably the Arab countries, but also Japan and some southern European countries—will pay a heavy price in the form of wasted talent and frustrated citizens.

Read the rest of this entry »

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New Sectors and Regions Dominate Top 25 Companies

22. December 2009

A very interesting chart from the Wall Street Journal.

NewSectorsDominateTop25Companies


Wired: Facebook Loosens Privacy Controls, Sparks a Backlash

12. December 2009

zuckerberg-300x199.jpg

(Photo: Andrew Feinberg)

Facebook simplified its privacy controls for 350 million users Wednesday. But some users and privacy advocates protest that important controls got lost in translation — including the right to keep one’s data from unscrupulous third-party developers.

Read the full article on Wired with updates and interesting comments from facebook.


10 Crucial Consumer Trends 2010

1. December 2009

 From Reinier Evers (trendwatching.com)

1. BUSINESS AS UNUSUAL | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »

2. URBANY | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »

3. REAL-TIME REVIEWS | Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7. More »

4. (F)LUXURY | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months. More »

5. MASS MINGLING | Online lifestyles are fueling ‘real world’ meet-ups like there’s no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future. More »

6. ECO-EASY | To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives. More »

7. TRACKING & ALERTING | Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control. More »

8. EMBEDDED GENEROSITY | Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers. More »

9. PROFILE MYNING | With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services. More »

10. MATURIALISM | 2010 will be even more opinionated, risque, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring? More »