Let’s Tweet About Something Important!

8. February 2010

Freitag, 05. Februar 2010, 21:15:30 | Tom Davenport

Almost 50 years ago, FCC Commissioner Newton Minow suggested that the then-new medium of television was becoming a “vast wasteland.” One could argue that the same fate is befalling social media. It’s been a few months since I last fulminated on this issue. So it’s time for another curmudgeonly post.

A couple of recent studies suggest that the content of social media is trivial at best. An analysis of over 100 million tweets thus far in 2010 conducted by Sysomos found one bit of good news and lots of bad (from my perspective, anyway). The good news is that Barack Obama was the most common person tweeted about. The bad news is that he was followed (in order) by Lady Gaga, Michael Jackson, Pat Robertson (because of his comment on Haiti’s supposed pact with the devil), Miley Cyrus, and Nick Jonas. All others in the top 15 were popular musicians, disgraced sports figures, and the celebrity politician Sarah Palin. (What, no Scott Brown?)

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