Jahreswechsel – Wunsch und Wirklichkeit

31. December 2012

Alexander Schön

Serie Realitätsverweigerung #11

Alexander Schön, 31.12.2012

Da sind sie wieder: Die Vorsätze und Wünsche zum neuen Jahr. Die Wunsch-Novizen wünschen sich , etwas nicht mehr zu tun: etwa nicht mehr zu rauchen, nicht mehr so viel Alkohol, nicht mehr so viel arbeiten, etc. – vielleicht nicht wissend, dass wir nicht nicht denken können … Die Fortgeschrittenen konzentrieren sich auf ein „weniger von … und mehr an“, etwa weniger zu essen und sich mehr zu bewegen, etc. Die Profis – meist mit einem zwinkernden Auge und doch irgendwie hoffend – wollen diesmal etwas anders machen, wenn es um die aktive Gestaltung der eigenen Zukunft geht. Ein löblicher Ansatz, doch die meisten Neujahrsvorsätze werden nach wenigen Wochen unerfüllt und als unerfüllbar abgehakt. Wie schreibt schon der Dichter:

Ein großer Teich war zugefroren;
Die Frösche, in der Tief verloren,
durften nicht ferner quaken noch springen,
versprachen sich aber im halben Traum,
fänden sie nur da oben Raum,
wie Nachtigallen wollten sie singen …

Der Tauwind kam, das Eis zerschmolz,
nun ruderten sie und landeten stolz
und saßen am Ufer weit und breit
und quakten wie vor alter Zeit.

Das Scheitern wundert uns ohnehin nicht allzu sehr. Tief im Inneren wissen wir, dass ein Wunsch gewissermaßen auch ein Eingeständnis von Machtlosigkeit ist und wir mit ihm auch in bestimmter Weise Verantwortung abgeben. „Wer nicht weiß, was kommt, wünscht sich die Macht des Schicksals in Form von Glück herbei.“, formulierte Alois Pumhösel diesen Gedanken. „Und um nicht vollkommen ungewappnet ins Ungewisse zu gehen, steht lediglich der schlichte Wunsch zur Veränderung, der gute Vorsatz, bereit. Er soll dem Schicksal etwas Eigenverantwortung abringen. …

Wie sich Erfolg trotzdem einstellen kann? So sehr der Wunsch Read the rest of this entry »

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2012 in review

30. December 2012

Die WordPress.com Statistikelfen fertigten einen Jahresbericht dieses Blogs für das Jahr 2012 an.

Hier ist eine Zusammenfassung:

600 people reached the top of Mt. Everest in 2012. This blog got about 5.600 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 9 years to get that many views.

Klicke hier um den vollständigen Bericht zu sehen.


How People Really Use Mobile

27. December 2012

The Seven Primary Motivations, HBR 01/13

To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn’t always mean on the go. New data show that 68% of consumers’ smartphone use happens at home. And users’ most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call “me time.”

Seven primary motivations
The reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.

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Read the rest of this entry »


Frohe Weihnachten – Merry Christmas – Buon Natale – Sretan Bozic

20. December 2012

Chagall NoelVielen Dank für Ihr Interesse und Anteilnahme! Wir wünschen ein frohes Weihnachtsfest.

Als kleines Geschenk überreichen wir die besten Sprüche des Jahres und unseren Vorschlag für die besten Business Books 2012:

Wisdom Nuggets and Best Books 2012

Thanks for your interest to follow us. We wish you a merry Christmas!

As Xmas gift we attach the wisdom nuggets (published every month) and my favorite list od the best business books 2012.


Human intelligence: Cleverer still

20. December 2012

Date: 19-12-2012
Source: The Economist

Geniuses are getting brighter. And at genius levels of IQ, girls are not as far behind boys as they used to be

SCIENCE has few more controversial topics than human intelligence—in particular, whether variations in it are a result of nature or nurture, and especially whether such variations differ between the sexes. The mines in this field can blow up an entire career, as Larry Summers found out in 2005 when he spoke of the hypothesis that the mathematical aptitude needed for physics and engineering, as well as for maths itself, is innately rarer in women than in men. He resigned as president of Harvard University shortly afterwards.

It is bold, therefore, of Jonathan Wai, Martha Putallaz and Matthew Makel, of Duke University in North Carolina, to enter the fray with a paper that addresses both questions. In this paper, just published in Current Directions in Psychological Science, they describe how they sifted through nearly three decades of standardised tests administered to American high-school students to see what had been happening to the country’s brightest sparks.

They draw two conclusions. One is that a phenomenon called the Flynn effect (which weighs on the “nurture” side of the scales because it describes how IQ scores in general have been rising over the decades) applies in particular to the brightest of the bright. The other is that part, but not all, of the historic difference between the brainiest men and women has vanished. Read the rest of this entry »


How President Obama’s campaign used big data to rally individual voters

16. December 2012

Date: 16-12-2012
Source: Technology Review
Subject: How President Obama’s campaign used big data to rally individual voters, part 1.

Why It Matters

The Obama 2012 campaign used data analytics and the experimental method to assemble a winning coalition vote by vote. In doing so, it overturned the long dominance of TV advertising in U.S. politics and created something new in the world: a national campaign run like a local ward election, where the interests of individual voters were known and addressed.

 This is the first installment in a three-part series:
Part 1: The Scores
Part 2: The Experiments
Part 3: The Community

Two years after Barack Obama’s election as president, Democrats suffered their worst defeat in decades. The congressional majorities that had given Obama his legislative successes, reforming the health-insurance and financial markets, were swept away in the midterm elections; control of the House flipped and the Democrats’ lead in the Senate shrank to an ungovernably slim margin. Pundits struggled to explain the rise of the Tea Party. Voters’ disappointment with the Obama agenda was evident as independents broke right and Democrats stayed home. In 2010, the Democratic National Committee failed its first test of the Obama era: it had not kept the Obama coalition together.

But for Democrats, there was bleak consolation in all this: Dan Wagner had seen it coming. When Wagner was hired as the DNC’s targeting director, in January of 2009, he became responsible for collecting voter information and analyzing it to help the committee approach individual voters by direct mail and phone. But he appreciated that the raw material he was feeding into his statistical models amounted to a series of surveys on voters’ attitudes and preferences. He asked the DNC’s technology department to develop software that could turn that information into tables, and he called the result Survey Manager. Read the rest of this entry »


20 Game-Changing Technology Trends That Will Create Both Disruption and Opportunity on a Global Level

13. December 2012

Date: 12-12-2012

Source: Daniel BurrusDANIEL-BURRUS

Daniel Burrus: Inventing the Future

Daniel Burrus is considered one of the World’s Leading Futurists on Global Trends and Innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker. He is a strategic advisor to executives from Fortune 500 companies helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. He is the author of six books, including The New York Times and The Wall Street Journal best seller Flash Foresight as well as the highly acclaimed Technotrends.

No matter what industry you’re in, your company can’t survive without technology. And these days, even non-technical employees know that technology goes way beyond desktop computers and networks. From smart phones and tablet computers to mobile apps and cloud-based technology, there’s a plethora of technological advancements to not only keep track of, but also to profit from. To stay competitive, your organization needs to anticipate the most significant technology trends that are shaping your business and then develop innovative ways to use them to your advantage, both inside and outside of your organization. Remember, if it can be done, it will be done. If you don’t use these technologies to create a competitive advantage, someone else will.

Over the next five short years the following game-changing technologies will transform how we sell, market, communicate, collaborate, educate, train, innovate, and much more.

1. Rapid Growth of Big Data. Big Data is a term used to describe the technologies and techniques used to capture and utilize the exponentially increasing streams of data with the goal of bringing enterprise-wide visibility and insights to make rapid critical decisions. High Speed Analytics using advanced cloud services will increasingly be used as a complement to existing information management systems and programs to tame the massive data explosion.

This new level of data integration and analytics will require many new skills and cross-functional buy-in in order to break down the many data and organizational silos that still exist.

The rapid increase in data makes this a fast growing hard trend that cannot be ignored.  Read the rest of this entry »