Source: The New York Times
In retrospect, things look easy, even obvious.
Microsoft, Intel and Apple each rose to dominance as if their fates were inevitable.
Of course, it never looks so clear as it’s happening. Shelves full of books have been written about these three companies and the outsized personalities who built them — Bill Gates, Andy Grove and Steve Jobs. In a new book, David B. Yoffie, a professor at the Harvard Business School, and Michael A. Cusumano, a professor at Massachusetts Institute of Technology’s Sloan School of Management, are adding to that literature by applying a strategic framework to the corporate handiwork of the three, and find common themes. They call these shared features “Strategy Rules,” which is also the title of the book.
Mr. Yoffie and Mr. Cusumano have been studying these companies for nearly three decades and have been collaborating off and on for decades.
Initially, Mr. Yoffie was a specialist in corporate strategy, while Mr. Cusumano was an expert in software development and managing product teams. “David was developing high-level strategy, and I was focused on, O.K., how do you get this stuff done,” Mr. Cusumano recalled. Read the rest of this entry »