Here’s Why Google Is Making the Titanic Shift to ‘Alphabet’

11. August 2015

Date: 11-08-2015
Source: TIME

In a surprise announcement Monday, Google co-founder Larry Page said the company’s leaders are turning it into a subsidiary of a new holding company called “Alphabet.” Page will serve as Alphabet’s CEO, with fellow Google co-founder Sergey Brin as president; Google’s current vice president of products Sundar Pichai is taking over as CEO of Google.

The news is momentous—and also a little confusing. The question now is, why?

That Google is no longer just a search company has been evident for a long while. Though its mission has always famously been to organize all the world’s information, the company has increasingly gotten into more and more disparate lines of business—when new ventures were businesses at all, that is. Beyond selling ads against searches—it’s core moneymaking venture—Google is making driverless cars, beaming Internet signals from giant balloons, delivering high-speed Internet access, redefining television, making phones, and even trying to cure (or significantly delay) death. Read the rest of this entry »