The Biggest Mistakes CEOs Make With Their Personal Facebook Accounts

31. May 2016

Date: 31-05-2016
Source: The Wall Street Journal

No. 1: Having a passive presence, or none at all

CEOs can’t approach Facebook the way other professionals do.

Facebook ccCompanies know that Facebook is the most important social network for reaching consumers. That’s because 73% of Americans use Facebook every day, compared with 27% who use Twitter that much and just 17% who look at LinkedIn every day, according to a recent survey by Springboard America, a market research provider.

For the same reason, Facebook is a crucial platform for the leaders of those companies: When social-media usage is so overwhelmingly skewed toward Facebook, CEOs can’t afford to limit their professional online presence to what some might consider the more serious networks of Twitter and LinkedIn.

However, CEOs can’t approach Facebook the way other professionals or even other managers do. As the public face of their companies, CEOs are subject to far greater scrutiny both internally and externally. That gives them unique opportunities on Facebook—but also distinctive risks. Read the rest of this entry »


Research Watch: The Economics Edge

1. November 2010
Noch ärger: und das bei der Performance der Ökonomen im letzten Jahrzehnt (Finanzkrise etc.). hfk
Economics isn’t a popular major: Just 1.6% of grads earned a degree in the discipline in 2006. But according to a 2010 study byPatricia M. Flynn and Michael A. Quinn of Bentley University, economics majors are disproportionately overrepresented among S&P 500 CEOs—which suggests that, historically at least, it’s the major that offers the best probability of reaching the corner office. Business administration majors, for instance, were only 39% as likely as economics majors to become chief executives.
Aus der Harvard Business Review Nov 2010