17. March 2017
Source: The Economist
The world’s biggest software firm has transformed its culture for the better. But getting cloud computing right is hard
A DECADE ago, visiting Microsoft’s headquarters near Seattle was like a trip into enemy territory. Executives would not so much talk with visitors as fire words at them (one of this newspaper’s correspondents has yet to recover from two harrowing days spent in the company of a Microsoft “brand evangelist”). If challenged on the corporate message, their body language would betray what they were thinking and what Bill Gates, the firm’s founder, used often to say: “That’s the stupidest fucking thing I’ve ever heard.” Read the rest of this entry »
15. July 2014
Microsoft chief executive Satya Nadella
The technology giant needs to fight for mobile market share. It needs to extend Windows to all sorts of devices. But none of it will happen without culture change.
Microsoft must change.
Microsoft should focus on its core—and Xbox isn’t it.
Microsoft has to differentiate itself in the marketplace, and productivity is the way to do it.
Microsoft could really do a better job marketing itself.
Microsoft ought to find a way to make Windows as identifiable with wearable technology as it is with the personal computer.
Microsoft needs to be mobile.
Satya Nadella, the chief executive of the Redmond, Wash.-based company, took to the stage here at the Fortune Brainstorm Tech conference to reiterate the strategy that he outlined in a memo sent to his 127,104 employees last week and otherwise show that he had control of a company that has been criticized as clumsy and directionless. Read the rest of this entry »