Inside Procter & Gamble’s New Values-Based Strategy

15. September 2009

14. September 2009, 18:18:29 | Rosabeth Moss Kanter

On the anniversary of Lehman Brothers’ fall, the question remains: What, if anything, has changed in the mentality of the financial community? While Wall Street wallows in tales of the fallen, a different, more promising approach to capitalism is rising.

Procter & Gamble, the world’s largest consumer products company, has just announced a stunning new business strategy to jump-start growth. It begins in a startling, almost counterintuitive way — with company values and sense of purpose. Invoke the heart and care about human needs, the strategy seems to say, and the money will follow.

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Values-Based Leadership

7. May 2009

“Character is the most important trait of a leader — defined as always putting the needs of the organization above your own. The officer eats last. … If your ambition is for the organization, people will follow you. If you’re a leader whose ambition is all for your self, people will figure that out.”

Robert (Bob) McDonald from Procter & Gamble.

A good video at MIT World.